3 REASONS WHY CUSTOMERS PREFER YOUR COMPETITION’S SERVICE TO YOURS.
3 REASONS WHY YOUR CUSTOMERS MAY PREFER YOUR COMPETITOR'S SERVICES TO YOURS. The salon business is one very vast business in the hair industry that has different services to offer, but the products and services you render and your ability to get clients to patronize you determines how far you’ll go in the business. Sometimes the challenge is in convincing clients to try out new products. What most salon owners do not understand is that there is a psychology to buying. There has to be a trigger. Some of the questions you should ask yourself are; what is that ‘thing' about your product or service that would make your client want to buy from you? Why would they prefer to buy similar products from someone else even though they have visited your facility and they know that you offer similar or exact kind of services? Now here, let us examine two or more principles that applies to selling. Know your products very well : Most times when a client walk...