SALON BUSINESS AFRICA

3 REASONS WHY YOUR CUSTOMERS MAY PREFER YOUR COMPETITOR'S SERVICES TO YOURS. The salon business is one very vast business in the hair industry that has different services to offer, but the products and services you render and your ability to get clients to patronize you determines how far you’ll go in the business. Sometimes the challenge is in convincing clients to try out new products. What most salon owners do not understand is that there is a psychology to buying. There has to be a trigger. Some of the questions you should ask yourself are; what is that ‘thing' about your product or service that would make your client want to buy from you? Why would they prefer to buy similar products from someone else even though they have visited your facility and they know that you offer similar or exact kind of services? Now here, let us examine two or more principles that applies to selling.    Know your products very well : Most times when a client walks in a

Starting a Salon business whether it be barbering, spa, nail, weavon, makeup or Hair is always a venture most people are not prepared for psychologically. I don't know how we got to the point of assuming its a no-brainer. A mistake I also made 13 years ago. You see when you have an 8 (or 7 in the case of bankers or some parastatals) to -6 job , have a passion or just a stay at home mum who wants to start a business; The need for a backup plan or extra income makes us look for businesses that appear to be low risk and can be managed with little supervision or no experience. As much as this is the right step, we have erroneously put Salon business as such and this has led to the frustration and closing of many businesses in the industry. Here are the 9 ways to running a successful Salon business. 1. A salon business is first a "business" . So, it requires more than getting a space, furnishing and buying equipment. You have to first remove that idea from