RUNNING A SUCESSFUL SALON BUSINESS
Starting a Salon business whether it be barbering, spa,nail, weavon, makeup or Hair is always a venture most people are not prepared for psychologically.
I don't know how we got to the point of assuming its a
no-brainer. A mistake I also made 13 years ago. You see when you have an 8 (or
7 in the case of bankers or some parastatals) to -6 job , have a passion or just a
stay at home mum who wants to start a business; The need for a backup plan or
extra income makes us look for businesses that appear to be low risk and can be
managed with little supervision or no experience. As much as this is the right step,
we have erroneously put Salon business as such and this has led to the frustration
and closing of many businesses in the
industry.
Here are some guidelines to running a successful Salon
business.
1. A salon business is first a "business". So it
requires more than getting a space, furnishing and buying equipments. You have
to first remove that idea from your head and transfer it to paper detailing how
everything is suppose to work. The day to day operations and administration.
2. Salon business is dynamic. Meaning that your average business
structure or plans may not be effective pending on how relevant you want to become
in the industry. There is a business course dedicated to salon business. Salon 360 is a course I suggest every person who is running or intends to run this business take this class FIRST before spending their first
or another dime.
3. The type of salon you want to run determines; your staff,
the equipment you buy, the level of skill or education required and how you go
about employing for your salon business.
4. Staffing should be done based on responsibilities you have clearly earmarked for EACH staff.
Meaning that the recruitment process plays and important role to the success of
your business.
5. Have a mentor, teacher, coach or support group (like the
salon 360 ed) in the industry that you
can communicate with. Some of the people in our groups have scaled through your current situation
and can give you valuable information.
6. If you are already
in business. Get clarity with courses like Salon Business Education and leave the saturated
market.
7. If you are having management or staff behavioral
problems. It shows a of lack of policies
and processes or absence of an execution plan.
8. Building a communication channel; for your staff and clients. This means you pay
attention to not just how your staff treat each other or the clients, but also
what you put out on media.
9. Finally, if you have had some level of education or have
put in a good fortune in setting up your salon, you can't afford to run or price
it like the skilled person down the street. They will beat you at being cheap.
You overhead costs are different and your clients too. Remember people pay for
the value they think they get from doing business with you, not what you think
you are offering them.
Is possible to run a
successful salon business and save the saturated market If we observe and
follow the guidelines above. For more information; email info@sayuhair.com,
sayuhair@gmail.com or follow us on Facebook, Instagram, twitter and LinkedIn
@sayuhair academy
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